Monthly Archives: August 2011

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Business Name vs Trade Name

Business Name vs Trade Name

Your Business Name is the legal name that you register your company under. This is the name that will show up on your tax forms, your bank accounts and other legal documents. It is the official name of your company. Your Trade Name represents a friendly name visible to the

The Being Yourself Debate

The Being Yourself Debate

I’ve come across a whole slew of articles around the topic of “being yourself”.  They range from blogging, to running an online business, interacting on social networks and pretty much anything in life for that matter.  The problem is that there is no general consensus of whether “being yourself” is

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How to be Successful

How to be Successful

Starting and running a business can be a challenge at the best of times.  Each business is different and each has its own peculiarities and pitfalls.  It’s impossible to suggest how to make your business succeed since no two businesses are alike and you already know much more about your

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5 Ways to Ensure Clean Content

5 Ways to Ensure Clean Content

People are very forgiving by nature.  They are willing to turn a blind eye to any number of problems you might have on your website.  Even a faulty shopping cart, although frustrating, can still be overlooked as long as your products and prices are acceptable.  People do however have problems

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Throwing in the Towel

Throwing in the Towel

Being a smart entrepreneur isn’t all about success – failure has its roles as well.  Identifying a lost case and walking away can sometimes be your best course of action.  Sticking to a sinking ship is silly when you can safely swim to shore and find a better boat. Every online business has a

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Lose AdSense Account by Refreshing

Lose AdSense Account by Refreshing

AdSense Terms and Conditions are very explicit about clicking your ads.  Doing so will get your AdSense account banned and rightly so – advertisers pay good money to get their ads displayed and AdSense protests both sides against fraudulent clicks.  As part of that protection, Google monitors a number of things, including impressions. But

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Steps to Starting an Online Business

Steps to Starting an Online Business

Starting an online business is much like starting a business in the real world.  The steps involved are similar simply because the initial groundwork is irrelevant to the business type – both require a business plan, company name, various account provisions, financial considerations and have a considerable learning curve. If you’re used to doing business in the real world then

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Creating Perfect Product Images

Creating Perfect Product Images

You’re walking through a department store when an item on a shelf catches your attention.  You pick it up, look it over and admire it.  It’s well made, high quality, and instantly you have an idea of where to put it in your house.  It’s also at a fair price