To Niche or Not To Niche – Why Narrow Topics Can be Bad

To Niche or Not To Niche – Why Narrow Topics Can be Bad

If you’ve ever searched a “should I start a niche blog” type question on Google you’re bound to have received a million and one reasons why blogging around a tightly knit niche is the only way to blog.

Everything from refining your blog’s content for SEO reasons to keeping your audience interested by giving them what they expect will be thrown in your face with the most convincing of manner.

For the most part they’re right. Having a lean and mean site that’s devoted to a single discrete topic will certainly give you the results you’re looking for.

Now look up how many blogs fail in their first year – the numbers range from high to ultra-high. The reasons behind each failed blog will certainly vary from person to person but content interest has a great deal to do with it. I should know, I get bored easily… [Yawns]

Most people start blogging because they love the idea of blogging. Sharing your thoughts on a topic you feel strongly about or care deeply for comes with a level of satisfaction that’s quite difficult to explain to someone who’s never blogged before. It’s like hugging a puppie or… well, you get the idea.

Still, regardless of how warm and fuzzy writing makes you feel, if you grow tired of the topic you’ve built your blog upon, you’re liable to turn those feelings of bliss into a feeling of “Oh crap! Three weeks since my last post – I should get around to writing something!”…

Mind you, many people have passions and their niche blogs blossom into works of wonder. Sadly I’m not one of those. I’m more of an all-over-the-place guy with more ideas than free time. That’s why a more general site with a broad range of topics is my perfect cup of tea, or coffee, or whatever I’m in the mood for drinking that day.

My blog may never reach the level of popularity a niche site may, but at least I’ll always keep that flame of inspiration burning since my posts will mirror my day-to-day adventures. Without that, my interest would dwindle and my site would end up as another failed blog statistic.

So before you jump the band wagon and decide that a niche is for you, be sure to ask yourself if there really is a topic that you could devote yourself to long-term; something that you’re completely adamant about and are willing to dedicate your entire blogging career to. If there is, then that’s wonderful and you’re on the road to success. Just don’t forget that it’s okay if a more general site is more up your all-over-the-place alley.

Share your thoughts: What type of person are you? Do you have a single strong focus or are you a patchwork of interests type?

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